Free Guides
Short books that tell you the truth.
Pocket guides on branding, marketing, and getting found. Free, blunt, and written the way we actually talk. Each one is about ten minutes and none of them are a sales pitch wearing a hat.
The Series
Pick the one that stings most.
01
Your Brand Looks Like Shit
A 20-question self-assessment for owners who suspect something is off but can't name it. Score your own brand, then get the fix list.
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Read the Room
Every platform is a different room. Why one caption on five of them gets you silence, and what each one actually rewards.
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Who TF Are You?
Search has four doors now. SEO, AEO, GEO and AIO in plain English, and why AI assistants have never heard of you.
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Where TF Are Your Customers Coming From?
You think you have tracking. You have a pixel. The five wires nobody connected between your marketing and your money.
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What TF Do I Do First?
The order of operations for opening a business, or turning a side hustle into one. Four of the five steps cost nothing.
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