Free Pocket Guide
You think you have tracking. You have a pixel.
Somebody asks how people find your business and you say word of mouth, probably Instagram, maybe Google. You think. This is the guide that turns the guess into a number.
A pixel is a smoke detector with the battery pulled out.
Sound Familiar
You are spending money in the dark.
Not because you are careless. Because nobody ever connected the wires, and the tools all imply they did it for you.
01
You installed a pixel once.
Or your web person did. Ever since, when tracking comes up, you have assumed it is handled. It is not.
02
Leads, but no idea which channel.
You get inquiries. You could not say which source sends the ones who actually pay, and those are different lists.
03
Analytics is a wall of numbers.
You opened it once, understood none of it, and closed the tab. Reasonable. It is badly designed for you.
04
Half the marketing is wasted.
You are fairly sure of it. You just cannot prove which half, so you keep paying for both.
What's In It
Four blind spots. Five fixes.
- 01
Why half your data is already gone
Browser privacy changes quietly deleted a big slice of what your tools used to see, and nothing told you. This is the one that surprises people most.
- 02
Clicks are not humans
You are measuring events. You need to be watching behaviour, and there is a free tool that records it.
- 03
Your newest front door is invisible
People arrive from AI assistants now and most analytics setups file them as nothing. You cannot value a channel you cannot see.
- 04
Money and traffic never talk
Your analytics knows about visits. Your bank knows about revenue. Nothing connects them, which is why nobody can answer which channel pays.
- 05
The thirty-second gut check
Five questions. If you cannot answer them from your phone, the guide tells you exactly which wire is missing.
Fair Warning
It cusses, and it's not sorry.
This guide asks you one simple question you almost certainly cannot answer: where do your paying customers actually come from, with a number next to it.
Not where you think. Not “Instagram, probably.” Where they actually come from.
If you cannot answer in thirty seconds, you are spending in the dark. That is not a character flaw, it is a setup problem, and setup problems are fixable in an afternoon.
You cannot fix what you cannot see.
No Cost, No Call
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While You're Here
Everything else is free too.
The journal has no form in front of it and never will.
01
Your New Website Didn't Fix Anything
The rebuild did not move the needle because nobody could see which part was broken.
Read it02
Your Photos Are Invisible to Google
A whole channel most businesses never measure because they never knew it existed.
Read it03
What Commercial Photography Costs
Real numbers, in public, so you can tell whether a quote is fair.
Read it