Free Pocket Guide
Search has four doors now. You are set up for one.
SEO was the whole game for twenty years. Then answer engines, AI overviews and chatbots showed up, and each one picks who to mention differently. This is the plain-English guide to all four, and how to be findable in every one.
TF stands for exactly what you think.
Sound Familiar
You are findable, or you are not. There is no third option.
Most business owners have never checked, and the answer takes about ninety seconds to get.
01
Page two, or nowhere.
Search what you do plus your city. If you are not on page one, you do not exist to that person.
02
AI has never heard of you.
Ask ChatGPT or Google's AI who to hire in your area. Somebody gets named. It is worth knowing whether it is you.
03
A competitor is winning.
Not because they are better at the work. Because they are easier to find, which reads the same to a stranger.
04
SEO sounds like a scam.
Mostly because the people selling it talk like it is one. It is four fairly boring ideas in a trench coat.
What's In It
Four doors, one stack.
- 01
SEO, AEO, GEO and AIO, in plain English
What each acronym actually means, with an analogy for each so it sticks. SEO is the phone book. The other three are newer and nobody explained them to you.
- 02
Why they stack instead of compete
SEO is still the foundation the other three stand on. Skip it chasing the shiny new one and none of them work.
- 03
What AI is actually reading
How assistants decide who to name when someone asks for a recommendation, and the specific things on your site that make you quotable or invisible.
- 04
The ninety-second self-check
Four searches you can run right now that tell you exactly which doors are shut.
- 05
What to fix, in order
Most of it is free and unglamorous. Almost none of it requires hiring anyone.
Fair Warning
It cusses, and it's not sorry.
This is the least technical guide about search you will read, and it is still going to tell you some uncomfortable things about how invisible you currently are.
No jargon, no acronym soup for its own sake, no pretending this is a dark art that only agencies understand. It is four ideas and a checklist.
If a bit of cussing and a lot of honesty is not your thing, we are not your people. No hard feelings.
If it stings a little, good.
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While You're Here
Everything else is free too.
The journal has no form in front of it and never will.
01
Your Photos Are Invisible to Google
The image half of this exact problem, and it is the half almost nobody fixes.
Read it02
Your New Website Didn't Fix Anything
Being findable and having a nice site are different projects. This is why the rebuild did not move anything.
Read it03
Logo or Website First?
Neither. Both are outputs, and starting there is why people pay twice.
Read it