Free Pocket Guide
Your brand might be costing you business.
Here's how to find out. A 20-question self-assessment and a short, blunt pocket guide: score your own brand, see where it's leaking, and get the fix list. Free, and there's no call attached to it.
It's called what it's called. Fair warning.
Sound Familiar
You already suspect something's off.
Most business owners can feel it before they can name it. That's the whole reason this exists.
01
It doesn't match anymore.
The business grew. The brand didn't. It still looks like the version you started at the kitchen table.
02
Nothing lines up.
Website says one thing, Instagram says another, the email signature has a third logo. Nobody's driving.
03
You can't be found.
Someone searches what you do plus your city and you're not on page one. To that person, you don't exist.
04
You never hear the phone.
You don't lose customers loudly. They look, they leave, and you never know they were there.
What's In It
Fifty pages. About ten minutes.
- 01
The 20-question self-assessment
Visual identity, website, photos and content, getting found, and the whole system. Check the boxes that are true, then count them. The score tells you whether you've got a few cracks or a foundation problem.
- 02
The seven ways businesses sabotage their own brand
Every one of them common, every one of them fixable, and most of them free to at least spot. Including the most expensive one, which is still looking like a startup years after you stopped being one.
- 03
What fixed actually looks like
Not fancy, not a full rebuild. What a working brand does, so you can tell how far you actually are from it.
- 04
The fix list
Split into what you can do today, this week, and this month. Most of it costs nothing but an afternoon and some honesty.
- 05
The stuff you can't DIY
An honest read on what genuinely needs a professional and why, with no pretending the free stuff will get you all the way there.
Fair Warning
It cusses, and it's not sorry.
The guide is called what it’s called for a reason. It’s blunt, it cusses, and it might hurt your feelings once or twice.
If that’s not your thing, we’re not your people and there are no hard feelings. But if you’ve been waiting for someone to talk to you like a real person instead of selling you a package, this is that.
It’s the version of the conversation a friend would give you over a beer. The one who tells you your brand looks like shit instead of letting you keep losing customers quietly.
If it stings a little, good.
No Cost, No Call
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While You're Here
Everything else is free too.
The journal has no form in front of it and never will. Same voice, same honesty, shorter.
01
Logo or Website First?
Neither. Both are outputs, and starting there is why people pay for their brand twice.
Read it02
Your Hobby Turned Into a Business
It started paying before you called it a business. Now nothing about it was ever actually decided.
Read it03
Your New Website Didn't Fix Anything
You rebuilt the site and nothing changed. The site was almost never the problem.
Read it