Chef plating a dish, photographed for a Hill Country restaurant brand

Journal

The stuff nobody explains to you.

What things cost. Why your last shoot didn't move anything. Which industry norms are real and which ones are just how it's always been done.

No gatekeeping. Ask us anything.

Your New Website Didn't Fix Anything

You rebuilt the site and nothing changed. Usually the site was never the problem. Here is how to tell what actually is, before you spend money on the next fix.

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Your Photos Are Invisible to Google

Most business photos ship as DSC_0042.jpg with no metadata, so Google Images and AI search cannot read them. Here is what to fix and how to ask your photographer for it.

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Your Turn

Got a question we haven't answered?

Ask it. If it's a good one, it probably becomes the next post, and you get the answer either way.