Terms of Service and Use

Effective date: July 27, 2026 Last updated: July 27, 2026

1. Who we are

1.1 GR Studio & Co. is a division and assumed name of Gabe Rene LLC, a Texas limited liability company with its principal place of business in Kerrville, Texas (“GR Studio & Co.,” “we,” “us,” or “our”). GR Studio & Co. is not a separate legal entity.

1.2 These Terms of Service and Use (the “Terms”) govern your access to and use of grstudioco.com and any related subdomain, landing page, client portal, proposal site, or online offering that links to them (the “Site”).

1.3 By accessing or using the Site, you agree to these Terms and to our Privacy Policy. If you are using the Site on behalf of a company, you represent that you have authority to bind it, and “you” means both you and that company.

2. Changes to these terms

We may revise these Terms at any time. We will update the “Last updated” date and, for material changes, give additional notice. Continued use constitutes acceptance. Revised Terms do not retroactively change a statement of work already signed.

3. Eligibility

The Site is intended for business users 18 and older. It is directed to users in the United States.

4. The site is marketing, not an offer

4.1 Case studies, service descriptions, package names, sample pricing, capability claims, and calls to action are informational and promotional. They are an invitation to inquire. They are not an offer, a quote, or a contract.

4.2 Pricing on the Site is illustrative and subject to change without notice. Pricing is fixed only in a written proposal or statement of work issued to you, and only for the period stated in it.

4.3 Case studies describe past engagements. They reflect that client, that market, that budget, that timeframe, and that starting position. They are not a prediction of your results. See Section 6.

5. Your statement of work controls

5.1 If you engage us, the engagement is governed by the written proposal, statement of work, master services agreement, or retainer agreement you sign (your “SOW”), together with any invoices, questionnaires, and schedules referenced in it.

5.2 If these Terms and your SOW conflict, your SOW controls.

5.3 The following live exclusively in your SOW: scope of work, specific deliverables, number of revision rounds, project timeline and milestones, fees and payment schedule, licensing scope and term, travel, expenses, contractor and crew composition, kill fees, and termination terms.

5.4 An engagement does not begin, and no date or production slot is reserved, until we have both a signed SOW and the required deposit.

6. No guarantee of results

Read this one. It matters more than most of what’s on this page.

6.1 We provide creative, strategic, marketing, design, photography, video, brand, and consulting services. We do not guarantee any specific business outcome.

6.2 Without limiting that, we do not guarantee, and nothing on the Site or in any proposal should be read as guaranteeing:

(a) any search engine ranking, position, or placement, on Google, Bing, or any AI search or answer engine; (b) any volume of traffic, impressions, reach, clicks, leads, or inquiries; (c) any conversion rate, close rate, or cost per acquisition; (d) any revenue, profit, sales, or return on investment; (e) any follower count, engagement rate, or social media performance; (f) any specific placement, feature, publication, or press coverage; (g) approval of any deliverable by any third party, platform, or regulator; or (h) any outcome dependent on the acts of a third party.

6.3 Search engines, social platforms, and advertising networks change their algorithms, policies, and products without notice and without consulting us. Performance built on those platforms can change for reasons entirely outside our control. We do not control Google, Meta, or any other platform, and we are not responsible for their decisions, outages, policy changes, account suspensions, or algorithm updates.

6.4 Results depend heavily on you. On your product or service, your pricing, your market, your competition, your budget, your sales follow-up, your responsiveness during the project, and your implementation of our recommendations. A strategy you do not execute produces nothing, and that is not a failure of the strategy.

6.5 What we do commit to. Performing the services in your SOW competently, professionally, on the agreed timeline, and to the standard of care ordinarily exercised by qualified professionals in our field. That is the promise. It is a real one.

6.6 Nothing on the Site or in any deliverable constitutes legal, tax, accounting, financial, regulatory, or investment advice. Brand audits, marketing recommendations, and strategic guidance are professional opinion, not a warranty of fitness for any purpose. Consult your own attorney or accountant on legal and financial matters, including trademark clearance. See Section 7.9.

7. Intellectual property and deliverables

7.1 Our pre-existing property. We own and retain all right, title, and interest in everything we brought to the engagement or developed independently of it, including our methodologies, frameworks, audit systems, scoring models, templates, presets, LUTs, code libraries, checklists, process documents, internal tools, and know-how (our “Studio IP”). Nothing in an engagement transfers Studio IP to you.

7.2 Deliverables. Upon full payment of all amounts due, we assign to you all right, title, and interest in the final deliverables specifically created for you under your SOW, such as your logo, brand identity system, brand guide, website copy, campaign concepts, and design files, except as stated in Sections 7.1, 7.3, 7.4, and 7.5, and except as your SOW provides otherwise.

7.3 Until paid in full, you have no license to use any deliverable. Ownership and license rights transfer on payment, not on delivery. Use of an unpaid deliverable is infringement.

7.4 Photography and video are licensed, not sold. We retain copyright in all photographs and video we produce. Your SOW grants a license defined by media, territory, duration, and permitted use. Use outside that scope requires a written license extension and an additional fee. Common scopes include web and social use, and expanded scopes cover paid advertising, out of home, print campaigns, and broadcast. If you are not sure whether a planned use is covered, ask us before you run it. We are reasonable about this and we would much rather quote you than chase you.

7.5 Studio IP embedded in deliverables. Where a deliverable incorporates Studio IP, you receive a perpetual, worldwide, non-exclusive, royalty-free license to use that Studio IP solely as part of the deliverable, and not on a standalone basis.

7.6 Third-party assets. Deliverables may incorporate third-party fonts, stock photography, stock video, music, icons, plugins, or software licensed from others. Those are governed by the third party’s license, not by these Terms or your SOW. We will identify them and the license type. You are responsible for maintaining any ongoing license, subscription, or renewal required for continued use, including web font licenses and stock subscriptions. We are not responsible for a third-party license you allow to lapse.

7.7 Working files. Final deliverables are provided in the formats stated in your SOW. Native working files (layered PSD, INDD, AI, project files, RAW image files, camera original video) are our production materials and are not included unless your SOW expressly says so.

7.8 Concepts not selected. Unselected concepts, routes, comps, and drafts remain our property. We may reuse or repurpose them for other clients, provided we do not use your name, marks, confidential information, or any element you paid for and selected.

7.9 Trademark clearance is not included. We design marks. We do not perform trademark searches, clearance opinions, or availability analysis, and delivery of a logo or name is not a representation that it is available for use or registration. Before you invest in a mark, have a trademark attorney clear it. We will gladly work with yours.

7.10 Your materials. You retain ownership of everything you provide, including your existing marks, copy, photography, product, and data (“Client Materials”). You grant us a non-exclusive, worldwide, royalty-free license to use, reproduce, and modify Client Materials as necessary to perform the engagement and, subject to Section 9, to display the work in our portfolio.

7.11 Your warranty on Client Materials. You represent and warrant that you own or have all rights necessary to provide Client Materials to us and to permit our use of them, and that they do not infringe or violate the rights of any third party. You will indemnify us against any claim that they do. If you hand us a photo you found on Google, or copy from a competitor’s site, that is on you, not us.

8. Confidentiality

8.1 In the course of an engagement we routinely receive non-public information, including revenue and financial data, customer and prospect lists, pricing and margin, product roadmaps, marketing performance data, and strategic plans (“Confidential Information”).

8.2 We will hold Confidential Information in confidence, use it only to perform the engagement, and disclose it only to our employees and contractors who need it and who are bound by confidentiality obligations at least as protective as these.

8.3 Confidential Information does not include information that is or becomes public through no fault of ours, that we already had without a duty of confidence, that we independently develop, or that we receive from a third party without restriction.

8.4 We may disclose Confidential Information where required by law, subpoena, or court order, and will give you notice where legally permitted so you can seek protection.

8.5 We will sign your NDA. If your legal team has a form, send it. Where a mutual NDA is in place, it governs and supersedes this Section to the extent of any conflict.

8.6 These obligations survive termination and continue for so long as the information remains confidential.

9. Portfolio and publicity

9.1 We may display work produced for you in our portfolio, on our websites, on social media, in proposals and pitch materials, in case studies, and in award and publication submissions, and may identify you as a client and use your name and logo for that purpose.

9.2 You can turn that off. If your engagement is confidential, competitively sensitive, under embargo, or you simply would rather we did not, tell us and we will not publish it. Put it in the SOW or email us. This costs nothing and we will not push back.

9.3 We will not disclose Confidential Information in a case study. Where we reference performance data, we will either anonymize it or get your approval first.

9.4 Where an embargo applies, we will hold publication until the date you specify.

10. Payment

10.1 Fees, deposits, milestones, and schedule are in your SOW.

10.2 Invoices are due on the terms stated on the invoice. Undisputed amounts more than fifteen (15) days past due accrue interest at the lesser of one and one half percent (1.5%) per month or the maximum rate permitted by Texas law.

10.3 We may suspend work and withhold delivery on any account more than thirty (30) days past due, without liability, until the account is current. Timelines shift accordingly and we are not responsible for a missed launch caused by a suspension for non-payment.

10.4 Deposits and retainers are non-refundable unless your SOW says otherwise. They reserve production capacity we then decline to sell to someone else.

10.5 You are responsible for applicable sales and use tax. Texas sales tax applies to certain services and to tangible deliverables, and is shown on your invoice where it applies.

10.6 Expenses, travel, mileage, third-party licenses, media spend, and print costs are billed as provided in your SOW. We do not front media spend. Advertising budgets are paid directly by you to the platform, or funded in advance.

10.7 If we must engage a collection agency or attorney to collect a past due amount, you are responsible for the reasonable costs of collection, including attorneys’ fees.

11. Client responsibilities

11.1 Timely delivery depends on you. You agree to provide required materials, access, approvals, and feedback within the timeframes in your SOW, to designate a single decision maker authorized to approve deliverables, and to give consolidated feedback rather than conflicting input from multiple stakeholders.

11.2 Delays caused by you shift the timeline. They do not shift the payment schedule.

11.3 If a project goes dormant on your side for more than sixty (60) days, we may treat it as suspended, invoice for work performed to date, and require a restart fee and a new production slot to resume.

11.4 You are responsible for the legal compliance of your own business, including your advertising claims, product claims, regulatory disclosures, privacy practices, and accessibility obligations. We can advise. We cannot warrant.

12. Site content, no AI training, no scraping

12.1 The Site and its contents are owned by Gabe Rene LLC or our licensors and protected by intellectual property law. You receive a limited, revocable, non-exclusive license to view the Site for your own business evaluation purposes. All other rights are reserved.

12.2 No AI training. You may not use any content on the Site, including photographs, video, copy, case studies, and frameworks, to train, fine tune, ground, retrieve against, evaluate, or otherwise develop any artificial intelligence, machine learning, generative, or large language model system. We expressly reserve our rights under Article 4(3) of Directive (EU) 2019/790 and every equivalent reservation available under other applicable law.

12.3 No scraping. You may not use any robot, spider, crawler, scraper, headless browser, or automated means to access, extract, or collect content from the Site, except a public search engine crawler complying with our robots.txt file.

12.4 You may not copy our frameworks, audit methodology, scoring systems, templates, or process documents for use in your own service offering or to build a competing product.

12.5 Proposal and audit portals. Proposals and audit deliverables hosted at proposals.gaberene.com, audits.txbrandaudit.com, or any similar portal are confidential and provided for your evaluation only. Do not forward the link or password outside your organization.

13. Trademarks

GR Studio & Co., Gabe Rene LLC, Gabe Rene, our logos, our slogans, and the look and feel of the Site are trademarks and trade dress of Gabe Rene LLC and may not be used without our written permission. Client marks displayed on the Site belong to their owners and appear to identify work performed. Reference to any third party does not imply endorsement.

14. Prohibited conduct

You will not: violate any law in connection with the Site; impersonate any person or entity; access any portal or proposal without authorization; share portal credentials outside your organization; probe or breach any security measure; upload malware; interfere with or overburden the Site; send spam through the Site; harvest information; ignore our robots.txt file; or post unlawful, defamatory, infringing, or privacy-violating content.

15. Feedback

Questions, comments, suggestions, and ideas about us or the Site may be used by us for any purpose without acknowledgment, compensation, or obligation, and may be treated as non-confidential. This does not apply to Confidential Information provided under Section 8.

16. Copyright complaints

We terminate repeat infringers in appropriate circumstances under 17 U.S.C. § 512. Send notices meeting the requirements of 17 U.S.C. § 512(c)(3) to our designated agent at Gabe Rene LLC, PO Box 1131, Ingram, TX 78025, gabe@gaberene.com. Knowing material misrepresentation may make you liable under 17 U.S.C. § 512(f).

17. Third-party services

The Site links to and integrates with third-party services, including our CRM, form provider, email platform, scheduler, payment processors, hosting, and analytics and advertising platforms. Their terms and privacy policies govern your use of them. We do not control and are not responsible for third-party services, including any outage, data loss, price change, or discontinuation.

18. Disclaimers

18.1 YOUR USE OF THE SITE IS AT YOUR SOLE RISK. EXCEPT AS EXPRESSLY STATED IN A SIGNED WRITING, THE SITE AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED.

18.2 TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

18.3 We do not warrant that the Site is accurate, complete, current, uninterrupted, secure, or error free.

18.4 See Section 6. We make no warranty as to results.

19. Limitation of liability

19.1 TO THE FULLEST EXTENT PERMITTED BY LAW, GABE RENE LLC AND ITS MEMBERS, MANAGERS, EMPLOYEES, CONTRACTORS, SERVICE PROVIDERS, CONSULTANTS, AND AGENTS (THE “GABE RENE PARTIES”) WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, LOST REVENUE, LOST SALES, LOST DATA, LOSS OF GOODWILL, LOSS OF BUSINESS OPPORTUNITY, OR COST OF SUBSTITUTE SERVICES, ARISING OUT OF OR RELATING TO THESE TERMS, THE SITE, OR ANY SERVICES, EVEN IF ADVISED OF THE POSSIBILITY.

19.2 TO THE FULLEST EXTENT PERMITTED BY LAW, THE TOTAL AGGREGATE LIABILITY OF THE GABE RENE PARTIES FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SITE WILL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100).

19.3 Liability arising from services performed under a SOW is governed by the limitation of liability in that SOW.

19.4 These limitations apply regardless of the form of action and survive any failure of essential purpose of any limited remedy.

20. Indemnification

20.1 By you. To the fullest extent permitted by law, you will indemnify, defend, and hold harmless the Gabe Rene Parties from any claims, losses, liabilities, damages, judgments, penalties, costs, and expenses, including reasonable attorneys’ fees, arising out of or relating to (a) Client Materials, including any claim that they infringe or violate a third party’s rights; (b) your breach of these Terms; (c) your use of any deliverable outside the licensed scope; (d) your advertising claims, product claims, or regulatory compliance; (e) your failure to clear a trademark under Section 7.9; or (f) your misconduct in connection with the Site.

20.2 We may assume exclusive control of the defense and settlement of any indemnified matter at your expense.

21. Electronic communications, email, and text

21.1 You consent to receive communications from us electronically and agree they satisfy any writing requirement.

21.2 Text. Clients may receive texts about an active engagement, including scheduling and shoot day logistics. Marketing texts require separate express opt in and are never a condition of any purchase. Message and data rates may apply. Reply STOP to opt out, HELP for help, or contact gabe@gaberene.com or 210.802.6055. Carriers are not liable for undelivered messages.

21.3 Email. Transactional email about your engagement is necessary to the service. Marketing email is opt in with a working unsubscribe link in every message. We comply with the CAN-SPAM Act.

22. Accessibility

We work toward WCAG 2.1 Level AA conformance on the Site. Some content, including third-party embeds, may not yet fully conform. Report a barrier to gabe@gaberene.com or 210.802.6055.

Separately: accessibility of your own website and marketing is your legal responsibility. We build toward accessible standards where that is in scope, but we do not warrant that any deliverable satisfies the ADA, WCAG, or any other accessibility requirement, and an accessibility audit is a separate engagement.

23. Termination

23.1 We may suspend or terminate your access to the Site at any time, with or without notice.

23.2 Termination of an engagement is governed by your SOW.

23.3 Sections 6, 7, 8, 9.3, 10, 12, 13, 15, 18, 19, 20, 24, and 25 survive termination.

24. Governing law, venue, and disputes

24.1 Talk first. Before filing any claim, contact us at gabe@gaberene.com with a written description of the dispute and work with us in good faith for at least thirty (30) days.

24.2 Governing law. Texas law governs, without regard to conflict of law rules, except as preempted by federal law.

24.3 Venue. Any dispute not resolved informally will be brought exclusively in the state or federal courts sitting in Kerr County, Texas. You consent to jurisdiction and venue there and waive any inconvenient forum objection.

24.4 Limitations period. Any claim must be filed within one (1) year after it arose, to the extent permitted by law.

24.5 Either party may seek injunctive relief in any court to protect intellectual property or confidential information.

25. General

25.1 Severability. An unenforceable provision is severed and the rest survives.

25.2 No waiver. Failure to enforce is not waiver.

25.3 Assignment. You may not assign without our written consent, except to a successor to all or substantially all of your business. We may assign freely.

25.4 Entire agreement. These Terms, our Privacy Policy, and any signed SOW or MSA are the entire agreement on this subject.

25.5 Independent contractor. We are an independent contractor. Nothing creates a partnership, joint venture, agency, or employment relationship.

25.6 Subcontractors. We may engage contractors and crew, including second shooters, editors, designers, developers, and drone operators, to perform portions of an engagement. We remain responsible for the work.

25.7 Non-solicitation of crew. During an engagement and for twelve (12) months after, you agree not to directly engage or solicit any contractor we introduced to you for services of the type we provide, without our written consent. This does not restrict anyone’s right to work generally, and we will usually say yes if you ask.

25.8 Force majeure. We are not liable for failure or delay caused by events beyond our reasonable control, including natural disaster, severe weather, fire, flood, illness, epidemic, labor dispute, utility or network failure, platform outage, or governmental action.

25.9 No third-party beneficiaries except the Gabe Rene Parties in Sections 19 and 20.

25.10 Headings have no legal effect.

26. Contact

GR Studio & Co. A division of Gabe Rene LLC PO Box 1131 Ingram, TX 78025 gabe@gaberene.com 210.802.6055 grstudioco.com

Gabe Rene | Gabe Rene LLC | 210.802.6055 | gaberene.com